A fragrance that
carries centuries
into every screen.
From a storied heritage of Indian perfumery to a fully digital brand — logo, product film, and ecommerce platform for Kanubhai Fragrances.
A craft passed down generations.
A brand built for today.
Kanubhai Fragrances carries the deep tradition of Indian attar and perfumery — but needed a visual and digital presence worthy of that legacy, able to reach customers far beyond its home market.
The brand had deep roots but no visual language. With fragrance being an entirely sensory experience, every design decision had to translate scent, ritual, and heritage into something seen — not smelled. The ecommerce platform had to make customers trust and buy a product they couldn't try in person.
We grounded the identity in three iconic symbols — the bansuri flute, the peacock feather, and the perfume vial — building a logo system steeped in Indian iconography. The product film transformed the invisible into the emotional. The ecommerce platform carried that same warmth from landing page to checkout.
Three deliverables.
One complete brand world.
A bansuri flute, peacock feather, and attar vial woven around a Gujarati wordmark. Rich crimson, heritage gold, and forest green — a mark that needs no translation.
A cinematic brand film that doesn't just showcase the bottle — it conjures the ritual. Warmth, slowness, memory. A film that makes you lean in and imagine the scent.
A full online store built to carry the brand's visual language from hero to cart. Luxurious, intuitive, and optimised to convert visitors into customers — wherever they are.
Logo, Video & Web
Crimson, Gold & Green
Brand Experience
& Art Direction
From mark to marketplace.
Color & Typography
Our creative process.
Brand heritage audit, cultural research, target audience mapping, and competitive landscape in the Indian fragrance market.
Symbolic direction — bansuri, feather, vial. Moodboards, colour palettes, and logomark sketches rooted in Indian craft.
Final logo system, typography hierarchy, and colour palette. Visual language extended to packaging and digital templates.
Product film shot, edited, and graded to the brand mood. Ecommerce platform developed with product pages and checkout.
Brand guidelines, video deliverables, live store handoff — everything the brand needs to go to market with confidence.
A brand built to last.
A logo that communicates centuries of craft at a glance — giving Kanubhai Fragrances the visual weight to compete in both traditional and premium markets.
The product film bridges the gap between scent and screen — letting customers feel the brand before they ever open a bottle, driving purchase confidence online.
A premium ecommerce platform that carries the brand's soul from landing page to checkout — making Kanubhai's fragrances accessible to customers anywhere in the world.