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Monakin Studio — Brand Case Study
2025
MONAKIN STUDIO // DESIGN CASE 03

V2 HAIR REPLACEMENTRESTORE IDENTITY.

Building a brand that gives confidence back. A bold, complete identity system — Business Card, Ambient Door Hanger, High-Conversion Website, and Custom Booking Platform.

Brand IdentityPrint CollateralWebsite DesignBooking System
Rate Card
01 // RATE CARD
Door Hanger
02 // DESIGN
Website
03 // WEB

A TRANSFORMATION STUDIO
THAT NEEDED TO LOOK THE PART.

V2 Hair Replacement Hair Studio gives people back what hair loss takes — confidence, presence, identity. Every brand touchpoint had to communicate that power before a single client ever walked through the door.

The Challenge

Hair replacement is a deeply personal service — clients approach it with sensitivity and measured trust. The brand had to feel confident and premium without feeling clinical or cold. Print materials needed to work across salons, hotel doors, and client referral chains. The digital experience had to make booking feel safe, private, and effortless.

Our Approach

We anchored the brand in bold confidence — electric blue for trust and authority, amber for warmth and transformation. The V2 mark became a system: a bold logotype that anchors a business card, scales onto a door hanger, commands a website hero, and sets the tone for every booking confirmation a client receives.

FOUR DELIVERABLES.
ONE CONFIDENT SYSTEM.

01
Main Card

A premium business card carrying the V2 mark, dual brand colors, and full contact hierarchy — designed to leave a lasting impression long after the appointment ends.

02
Door Hanger

A branded door hanger that works as ambient marketing — placed in hotels, clinics, and partner spaces to reach new clients exactly where they already are.

03
Website

A full brand website — hero, services, before/after gallery, trust signals, and a clear path to booking. Dark-themed, bold, and unmistakeably V2 from the first scroll.

04
Booking Platform

A custom booking flow — service selection, live calendar, time picker, and confirmation — seamlessly embedded in the website and built for conversions.

4
Brand Touchpoints
Delivered
2
Core Brand
Colors
100%
Print & Digital
Ready
1
Unified Brand
Ecosystem

FROM PRINT TO PLATFORM.

Main Card
Rate Card
Door Hanger
Door Hanger
Website
Website
Color & Typography
Color & Typography

COLOR & TYPOGRAPHY

V2 Primary Gold
#ffc505 — Primary
Deep Charcoal
#3F4142 — Secondary
Boutique Onyx
#141619
Studio Off-White
#F8F6F2
Display / Brand Mark
V2
HAIR REPLACEMENT
Bebas Neue — Display, Logotype & Headings
Body / Digital & Print
We give people back what hair loss takes away — confidence, presence, and the freedom to be fully themselves again.
DM Sans Light 300 — Body Copy, UI & Print

OUR CREATIVE PROCESS.

01 ──
Discovery

Brand values audit, target client profiling, and mapping the emotional journey from hair loss to restored confidence. Competitor landscape analyzed.

02 ──
Concept

Moodboards, typography pairings, and color direction — bold authority meeting human warmth. Logo lockups tested across every print and digital context.

03 ──
Design

Final V2 identity system — card, door hanger, and website UI designed together as one visual language, never as isolated assets.

04 ──
Build

Website developed with services, before/after gallery, and a fully integrated booking flow. Tested across mobile and desktop before launch.

05 ──
Delivery

Print-ready card and hanger files, brand guidelines, live website, and booking system — everything handed over, live and ready to convert.

A BRAND BUILT TO CONVERT.

Client Trust

A brand identity that communicates expertise and empathy — making first-time clients feel safe enough to take the step they've been putting off for months.

Unified System

A website and booking platform that works 24/7 — capturing enquiries and confirming appointments while the studio focuses entirely on clients in the chair.

Market Credibility

The door hanger and main card put V2 physically in front of new audiences — a print system that generates word-of-mouth referrals in spaces clients already occupy.

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